The name wild goose stems from celtic tradition: when celtic farmers would go hunting wild geese, the pursuit of the wild goose would lead them on crazy, unpredictable adventures, leading the hunters to gather around the campfire at night and share of their grand adventures and hunting exploits.

It became a term of endearment for god: chasing after the wild goose will lead a person on crazy, unpredictable adventures that far exceed our wildest imaginations.

This has been my personal experience with this company: nothing has gone according to script, and yet everything has been way better than I could have written myself.